Archive for the ‘Event Management’ category

Grow locally before growing globally

January 8th, 2010

To often social media is looked at as solely as marketing and business development tool for growing your exposure among those who have never, ever, heard of a product. It is seen as an avenue that will cut down the all the noise and bring in the new.

The same ideas have been applied to meetings, and tradeshows with many organizations these tools in an effort to boost the attendance from new prospects.

However, if that is all Social Media is being used for then a major benefit is being missed.

The greatest power of Social Media technologies lies in the ability to increase your current communities interaction with your product and service. It is a tool for increasing that engagement and increasing incremental spend and use. If you were to grow the value of each of your current customers by 10%, what would that mean for your business and event?


Social Media has the ability to grow your current customers infatuation with your product by providing information that is valuable. The more valuable they find your information, the more likely they are to use your product or service. And all events are essentially a product and a service. Get it?

As you increase their engagement, you are working to elevate their level of fandom. The more they love you, and see value in your product, the more likely there are to recommend you to their friends, family, co-workers and strangers in the line at the grocery store. Word of Mouth is still the best and cheapest for of marketing available and this is an incredible tool for harnessing that form of marketing.

Work to engage your core community: Give these users and fans information of value and you will see a return. Spend your time thinking of how you can get your database to subscribe to your blog and then link to you through Facebook and Twitter. Think about what information would provide the biggest benefit, or even better, ask your customers. Make them feel as if they are a part of the process and let them know how much they mean to you.

Create a plan: The most under-utilized strategy of a business launching a Social Media Strategy is the initial announcement to their current database. An announcement that explains what the current customers can expect from the interaction and invites them to become a part of your success. It’s a great time to ask for feedback and let your core group of consumers know that you welcome their ideas and input.

Spend some time before you launch this and identify the core topics you are going to be discussing. Make this a focus point of this announcement and make sure it is clear what you can be counted on to share. This will help you more easily create content and will help your customer understand when they should turn to you.

Create Measurement: As your new Social Media Community grows, you need to know how and why. You need to understand what is influencing the growth so that you can be flexible and course correct along the way. Identify your top users and work with them to become even greater fans. Be sure and thank all of the community for their input and do so often.

It’s not an easy road and it will not yield immediate results. if you do see them…..count your blessings and be thankful. You are one of the lucky few. Social Media is not a quick fix, it’s a long term strategy and a commitment to your customers to make their lives better and easier. Approach it with a full heart and a focus on giving back and you will increase your business.

What do you think?


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Posted in Event Management, Main, social media

New Technology changing the Face to Face Meeting

December 1st, 2009

face to face meeting

One of the great joys of our business is the development of new technologies that transform and enhance the landscape of our industry. The development of FaceTime was one such technology.

From it’s inception for our own use at the Elite Meetings Alliance through the most recent IT&ME, we have seen it change the way that suppliers and buyers interact. It has provided a space for more open communication and more effective use of time. The key qualities that technology has promised.

What spurred this post though was recent letter we received praising the system.

“We had a great experience with using the Elite Meetings International (EMI) FaceTime appointment scheduling technology at the 2009 Motivation Show and plan to continue its use in the 2010 Hosted Buyer Program next October”, said Pete Erickson, Managing Director of The Motivation Show (IT&ME).

“As we expand our Hosted Buyer Program in 2010, it’s critical that we provide a streamlined technology tool for helping buyers and exhibitors manage their appointments at showtime. FaceTime makes the process of requesting, confirming and managing appointments in real time as simple as possible. And the additional features for printing schedules and receiving alerts makes FaceTime the most effective appointment planning tool available today.”

Like a proud parent we shared the praise among the team and in the process discovered a pretty interesting fact.

We were helping to build the case for Face to Face meetings by providing a technology that makes them more effective. By enhancing the process by which people meet and helping them to be better prepared, we were justifying and fortifying the belief that it is important to meet with those you do business with.

In todays economy, everyone should be tighter with their dollars and more focused on results. We must also not lose sight that business is personal and that trust is still a foundation to successful partnerships.

By embracing technologies that help us effectively manage our time and resources, we are proactively taking charge of the situation, building a better network and defining the future of meetings and events.

Thanks for letting us be a part of that.


If you want to learn more about Elite Meetings, SpeedRFP, FaceTime and all that we offer, check out the Elite Meetings website at www.elitemeetings.com.

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Posted in Event Management, Main, New Technology, social media

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How To Build and Promote a LinkedIn Event

November 25th, 2009

linkedin_logo

LinkedIn is the “Go To” network for today’s professionals. It provides a solid platform for networking and endless possibilities for business development. With over 50 Million members it has passed the infancy stage breezed through puberty and is now into it’s life as a young adult.

With so many members it only makes sense to use it as a platform for driving attendance to your event and cementing buy in from those who had already planned on attending. By engaging you attendees in a network they are already actively engaged in, you have a unique opportunity to virally spread the details of your event and drive excitement.

Here’s how to do it.

Start by by building an event

  1. On the left side of your home screen in is a menu bar. Towards the bottom of that menu bar you will see a link for “Applications”. Click that link, find the events app and load it to your profile.
  2. Now open up the events application and find the tab at the top of the screen that says “add an event”. Click it!!
  3. You’ll next be presented with a form screen where you can fill out all of your details. One of the details ask if you are the organizer of the event. If you are…..great! If you’re not….also great. You do not need to be the organizer to publicize the event.
  4. Choose to add more details….always! By adding more details you have an opportunity to tell the full story of the event. Be sure to create a compelling description of the event and why people should attend. Give this section the time it deserves. Trust me….it’s worth it!
  5. Preview before you publish. You should always double check your work to make sure you manage the first impression. There is nothing worst than misspelling the word “the”.
  6. Is it all good? Great! Now publish it.

Now you can start promoting.

  1. The first screen after you publish will give you three options for promoting. The first option is notify your network, which is done automatically.
  2. I definitely recommend option 2 as well which is to share the event with you contacts. However, it’s up to you an largely depends on the nature of your meeting/event. You can pick and choose who exactly is notified and essentially you are sending them a private message with an invite.
  3. Option 3 is advertising and again, depends on your event. As a rule of thumb, advertising is not necessary and you have a better chance of growing your attendance organically. However, there are specific times where you may want to target a specific audience that you are not connected to and advertising may be beneficial.
  4. Find Groups that are associated with your event and create a discussion around your event. Share details and a compelling reason for people to attend. By communicating within a group your are further extending the exposure of your event and targeting an a specific arena of LinkedIn.
  5. About a week after you have created the event, post a Status update reminding your network of the event and sharing a benefit of attending. I recommend doing this every couple of weeks leading up tot he event and highlighting a different benefit each time.
  6. Every event has a dedicated URL that you can broadcast via email, Twitter, Facebook or any other way you choose. This is a great way to bring in new members to your event and should be used whenever possible.

Providing exposure for your event on LinkedIn is definitely a critical component to bringing your meeting/event into the world of new media. In the end, using LinkedIn as an additional tool for your promotion will help to further engage your attendees and provide a platform for creating further excitement.

An additional strategy you may want to consider would be the creation of a specific group for the attendees. Within a private group you have the opportunity to share a wide variety of information that will create engagement.

Good luck and happy promoting!

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Posted in Event Management, How To's, New Technology

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What’s the big deal with PhoCusWright?

November 18th, 2009

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OK, in case you can’t tell…..we’re pretty excited about being asked to participate in the Travel Innovation Summit @ The PhoCusWright Conference. It’s kind of a big deal!

But many of you may be asking…..why?

The Summit and Conference showcase the travel industry’s hottest, most innovative Web and mobile-based solutions. An elite group of innovators are invited, Start-up and seasoned companies from around the world, to demonstrate tools, products and sites that significantly impact how travelers research, plan, purchase, organize and memorialize their trips.

All innovators are screened and selected by PhoCusWright’s team of experienced analysts to showcase true market-changing technology. Four finalists are selected by the live audience and one will be named The PhoCusWright Travel Innovation Summit Winner.

Now, SpeedRFP has received initial support from Starwood Hotels & Resorts, which is integrating SpeedRFP on its www.StarwoodConventionCollection.com website. It has also received support from the Convention Industry Council’s (CIC) Accepted Practices Exchange (APEX), and from the meeting planning community. All things we are very proud of and excited about.

However, The PhoCusWright Conference and The Travel Innovation Summit represents the next big wave of innovation in the travel industry. They look for products that will have an actual impact on your business and we have a shot at being one of the final four!

Check out the press release here for more info on SpeedRFP, Elite Meetings and The PhoCusWright Conference.

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Posted in Event Management, New Technology

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Tomorrow’s Tools

November 11th, 2009

“You can’t expect to meet the challenges of today with yesterday’s tools and expect to be in business tomorrow.”

tools


As Meeting and Event professionals it is easy to get caught up in the world that we know. We spend a great deal of time managing, or better yet, taming, the chaos of the group mind. The process of planning an event is time consuming and challenges us to be creative on a far larger level than many of the attendees ever realize. In many ways it makes perfect sense for us to continue to plan and execute our events the same way we have in the past.

Or we can challenge ourselves to learn something new and be involved in the future of our industry. It is possible for the two worlds of technology and face to face meetings to co-exist and it is our responsibility to find the ways to help our compatriots and our attendees to embrace the new media available. It is our job as meeting and event professionals to embrace new technologies and use them as tools for increasing engagement and excitement, which ultimately drives more interest to our face to face events.

This is the true power of New Media! It builds excitement and engages our attendees in ways we could never have imagined.

With that said, here are four specific arenas that all Meeting and Event professionals work in daily and small collection of tomorrows tools for each. I invite you to look into them further and see how you can involve them in your event planning and execution. You may be surprised by the benefits you experience.

Collaboration

GoogleWave: GoogleWave invites are becoming more prolific and will continue to grow as the “go to” tool for collaboration. It is “a personal communication and collaboration tool” that is a web based. It is designed to merge e-mail, instant messaging and social networking. It is the strong collaborative and real time focus that allows a user to share documents with a wider group of people. Imagine your brochures, lists and registration materials being created and developed live.

Box.net: Where Google wave is about creation, Box.net is about sharing. Putting all of your materials into some of your favorite Social Networking applications and making it easy to track what was downloaded, when and by whom. it further promotes environmentally friendly practices by making all your materials easy to access.

Sourcing

Elite Meetings.com: a one stop shop for those looking to find a high end property for their next meeting or event. The site is comprised of property descriptions for over a 1000 properties across North America. It provides an in depth look at the available properties, detailing the most commonly requested information on hotels and resorts.

SpeedRFP: Keep an eye out for this one. We’re building a better mousetrap and you can be sure this thing is going to revolutionize the electronic RFP process by making it easy to use and reliable.

Promotion

Video: YouTube, Vimeo and U-Stream are all great examples of mediums that you can use to share video. If a picture is worth a thousand words then video is easily worth a million. It captures the emotion and excitement of your event through the people that are involved. Get creative and use Video’s to drive new attendees and build excitement among those who are committed.

Blog: It’s free and very easy to set up. From Wordpress to TypePad or Blogger, you can use a blog to post content about the event and share updates with those who are involved. Post photos, provide tips, updates and whatever else you can imagine. It’s easy to draw people into your work and make them a part of the community when you are using a blog.

Engagement

Social Networks: There is no doubt that Social Networks are changing our industry at a break neck pace. Use Facebook, Twitter, linkedIn and i-Meet to create a feeling of community and deliver the content you have created on your blog and the videos your are broadcasting. These are quickly becoming the “go to” channels for updating attendees while at events because they are available to everyone via mobile devices. Look for the opportunities to build a basic platform and identify your standards of communication.

Live Feedback: Keep attendees engaged through the event by using live feedback tools like Twtpoll and Polldaddy. They provide instant feedback on sessions, speakers, dinner or whatever you decide to get feedback on. Again, they are easily accessed through social networks and provide unbiased feedback that you can use to refine your events.

Tomorrows Tools are available today and will continue to evolve. They are exciting, engaging and fun to use. It is up to us to bring these tools into our industry and look for the ways they can re-define what we do.

What do you think?

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Posted in Event Management, New Technology, Uncategorized, social media

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